Italian Advertising

http://www.trendhunter.com/trends/coffee-advertising-gets-naughty-italy-uses-sex-while-america-uses-taste
Top Italian Agencies: http://www.adbrands.net/it/index.html
Italy's Regulatory Body: http://www.iap.it/en/about_1.htm
Fashion ads: http://www.hautfashion.com/fashion-ads

ITALIAN BRAND CULTURE

“If Italy was a brand would be the most complete example of how to destroy everything that today is a brand, that is Passion, Confidence, Passion Belonging, Action Security, a Set of unique values. In fact, the paradox is that the Italian people have been all over this one and they really are, but who has ruled it is not. “

Source: michelangelozampogna.euSource: michelangelozampogna.eu

Consumer Behaviour and Culture: http://books.google.co.uk/books?hl=en&lr=&id=RY2zgNnRsokC&oi=fnd&pg=PR1&dq=italian+advertising+culture&ots=49r_GVKrS_&sig=Uhytx2RszEUrMCuGlqxh9yUEOMg#v=onepage&q=italian%20advertising%20culture&f=false
Bennetton Advertising: http://www.tandfonline.com/doi/abs/10.1080/09528829308576402
Italian Signs: http://www.tandfonline.com/doi/abs/10.1080/14725860008583814

Gender Roles: http://www.girl-drive.com/2010/04/italian-women’s-identities-and-visual-culture/
TV Advertising: http://library.iated.org/view/CASCIANI2010ITA
Mega Ads of Venice: http://www.theartnewspaper.com/articles/Megaads-in-Venice-must-go-says-new-Minister-of-Culture/23545
Guerilla Advertising: http://www.fertylize.com/2010/05/guerrilla-marketing-meets-italian-culture-by-saatchisaatchi/
Religious Symbols: http://www.tandfonline.com/doi/abs/10.1080/13537903.2012.675689