TBWA/Tequila

ABOUT US \NICE TO MEET YOU

We are the New Zealand branch of TBWA\, the most awarded global network in the world.

And we’re committed to creating world beating ideas that demand participation.

We are the agency with a reputation for producing creative work that connects with Kiwis. We are the agency behind the most successful third entrant telecommunications launch in the world with 2degrees.

We’re the people who help Tourism New Zealand market our country to the world. With adidas we’ve had the most internationally awarded, longest standing brand partnership. And we’re the agency that looks after Sovereign Insurance who in turn look after the lives of more New Zealanders than anyone else.

Beyond that we have a reputation for producing remarkable advertising in the financial services area with a 10-year relationship with ASB bank and the globally recognised ‘Goldstein’ campaign. We’re now doing the same for ANZ Bank.

We have a close, inter-linked relationship with the other Whybin\TBWA offices in Sydney and Melbourne, each of which is part of the most forward-thinking creative worldwide network.

Our vision is to be the most creative company in the world. And to do so we attract really good, enthusiastic people. The benefit for our clients is that they get really good, enthusiastic people working on their business.

Our Auckland office opened in 1997 as an advertising agency but it now comprises a group of companies: Whybin\TBWA (brand advertising), SHIFT (web build), TEQUILA\ (digital), Eleven PR (public relations and experiential activity) and Voodoo (design).

For us it’s all about great talent operating collaboratively in a building that recently celebrated its centenary with a top-to-bottom refurbishment.

We love working with clients who are ambitious although we’ll never pretend to understand your business better than you do. But what we do understand, better than most people, are consumers.

To help us do that we use a couple of very specialised tools; Disruption helps us identify growth strategies and Media Arts enable us to deliver messages to the right audiences in the right way.

Most importantly, perhaps, we love working with people we like.

DISRUPTION

Benjamin Franklin once said "The definition of insanity is doing the same thing over and over again expecting a different result."

Makes sense doesn't it. We seek growth, but if we do the same things as we did last year we should not expect to outperform last year.

We seek competitive advantage but if we do the same things as our competitors we should not expect to out compete them. Disruption is the process and way of thinking TBWA\ goes through to develop game changing growth ideas that disrupt the conventions of a category and deliver a larger share of the future for our clients.

The success and potency of Disruption is the single most important factor in TBWA\ becoming the global agency network of the year three times in the last 4 years.

"Disrupt or be disrupted. Disrupt or die. Disruption is the most powerful idea in business today.' - Tom Peters

THE FACTS \

We’re the agency that gave Ira Goldstein to New Zealand. We’re the agency that look after Sovereign Insurance, who look after the lives of more New Zealanders than any one else.

For the third year in a row, we were awarded Top Ten company in New Zealand to work for as voted by Unlimited Magazine except in 2006 we made it to No.1 THE BEST PLACE TO WORK IN NEW ZEALAND (for employees 50-150). As there were no other agencies in the Top Ten, this also makes us the best agency to work for.

Our Auckland offices opened in 1997.
TBWA\ is the most forward thinking, creative worldwide network.
Our vision is to be the most creative company in the world.
So we attract really good, enthusiastic people.
So you get really good, enthusiastic people working on your business.
We’ll never pretend to understand your business better than you do.
What we do understand better than most people is the consumer.
We most like to work with people we like

CAMPAIGN: MS society numbing soap.

Multiple Sclerosis (MS) is a disease which disrupts the messages from the brain to the body. For many sufferers of MS it can feel like their own body is conspiring to harm them.

2012\

TED ADS WORTH SPREADING:

MS 'Numbing Soap' - FINALIST

AXIS:

Sovereign 'Life's Choice' game x 3 - FINALIST
Visa 'Welly on a Plate' - FINALIST
MS Society 'Numbing Soap' - FINALIST

THE ONE SHOW:

Multiple Sclerosis Society, MS Numbing Soap - Merit

Colenso BBDO New Zealand has been named the number one agency in the world for emerging and young creatives, topping the YoungGuns Top 10 rankings of the most Awarded Agencies of the past decade.

A tale of two dogs: Colenso and Finch tweak storytelling technology to illustrate effects of doggy donations

May 16th, 2012 by Ben Fahy

3 comments ↓

Doggelganger, last year’s Pedigree Adoption Drive campaign by Colenso BBDO, used facial recognition technology to match humans with dogs and ended up winning all kinds of awards. And there’s a technological bent to this year’s campaign, too, with production company Finch developing a system that allows two entirely different films to be screened simultaneously on the same cinema screen with the use of specially designed glasses.

The Pedigree Adoption Drive offers support to thousands of abandoned dogs across the country. And each year, Pedigree’s agency in each market is tasked with coming up with an effective way to raise funds–and awareness. And this year the campaign is aiming to revolutionise the movie-going experience.

“Before they enter the cinema, consumers will be asked to make a choice between a free pair of glasses and a pair that require a donation. Depending on which glasses they chose, their experiences will differ accordingly,” says Pedigree marketing manager, Oliver Downs. ”Two versions of the 2012 Pedigree Adoption Drive advertisement [which were filmed by director Nic Finlayson] will then play. The one showing an abandoned dog Buzz will be viewed by those wearing the free glasses, while footage of Buzz after he is rescued, re-homed, happy and healthy will be seen through the glasses of those who donated to the cause.”

The clips will air prior to selected screenings of The Avengers, which became just the 12th film to earn over US$1 billion worldwide, at Hoyts cinema in Sylvia Park and Downs says the experience will continue to bring to life the plight of abandoned dogs and actively demonstrate the difference that people can make.

Downs says a singular voiceover will connect both of the charity’s advertisements and, at the end of the film screening, viewers will be asked to drop off their glasses to encourage others to enjoy the experience and contribute to the campaign.

Finch managing director and executive producer Rob Galluzzo says the cutting-edge technology was developed when the company began pulling apart existing 3D technology for an ongoing project and identified a loophole.

“Our director of creative technology, Emad Tahtouh, discovered an ambiguity in conventional 3D technology and exploited it to create the system which we call the 37 Degree Process. It differs from 3D in several ways. It is not 3D, rather than use the polarisation technique to display a single stereoscopic 3D image to the viewer, it uses the same technology to display two discreet 2D images. Two completely separate 2D video streams are polarised, similar to the way 3D video is polarised, but those images are sent to different viewers,” Galluzo says.

An application of this technology is to give consumers glasses, which contain either two left polarised lenses or two right polarised lenses, which means half the audience could be watching Film A while the other half was watching Film B.

“Cinema is about a shared experience. With conventional film storytelling, the tears, laughter, and exhiliartion are all deliberately designed to affect the audience at the same time,” he says. “But now suddenly you may not be having the same experience as the person next to you. In this instance, the technology is actually a storytelling tool that demonstrates the plight of abandoned dogs. If you donate you see how you can help save a dog. If you don’t, you don’t help save an abandoned dog. It’s a wonderfully simple idea demonstrated beautifully, and invariably it leads to conversation amongst the audience.”

Galluzzo says that as well as being involved with the Pedigree Adoption Drive campaign locally, the company has been invited to Cannes Lions to speak at the Screen Advertising World Association seminar in June about the innovative new technology.

Since 2009, the charity has raised just over $160,000 on behalf of parent company Mars to support shelters and organisations such as the RNZSPCA, German Shepherd Rescue Trust and Paw Justice. The campaign will run from April to September 2012, but Pedigree also makes a small donation for every Pedigree pack sold throughout the year to the trust.

Ogilvy NZ

It's an oft-repeated pearl of wisdom that, probably, can never be repeated enough. We're bombarded with advertising - but whether any of us pay attention to an idea is, more than ever, down to whether you actually notice it in the first place.

So maybe before we ask of any idea 'What does it say?' - we should begin with - 'How does it say it?'

I'm not the first, or that probably last, to express this view, but it's a view that makes the point that outstanding ideas - first have to stand out.

Visit Paeroa with Colin and Maurice

Posted on November 12, 2009 by Duncan

Paeroa, a small, rural town in New Zealand’s North Island, is the centre of a new advertising campaign for Coca Cola Amatil’s traditional soft drink Lemon And Paeroa (L&P). The Tourism Paeroa campaign, online at http://www.tourismpaeroa.co.nz/, features a television commercial, a Facebook fan page, and a series of twelve webisodes covering the promotional tour of New Zealand.

Colin Brown, special envoy to Paeroa, and Maurice Morrison, self appointed deputy minister of tourism to Paeroa, travel around in their distinctive van, sharing their journey online at Colin’s blog. Looking through the campaign bear in mind that the webisodes are marked by an ironic lack of production quality.

The campaign, inspired by the whacky humour of Flight of the Conchords, provides a tongue-in-cheek comparison of Paeroa with other tourism attractions in New Zealand. It’s a fresh approach for Paeroa, who were promoted as “world famous in New Zealand” in an earlier campaign, and became known as the Christmas town in the 1990s.

TV Ad

Click on the image below to play the video in YouTube (HD)

Episode 1

Meet Colin Brown (special envoy to Paeroa) and Maurice Morrison (Self appointed Deputy Minister of Tourism to Tourism Paeroa). With a bit of forward thinking, a feeble grasp on modern technologies, and a whole lotta faith, these two proud Paeroaeans plan to make their hometown the tourism mecca it can almost certainly never be

Click on the image below to play the video in YouTube (HD)

Episode 2

With the bare minimum amount of fanfare, Maurice reveals the pride of the Tourism Paeroa fleet to the world. An emotion-fueled tickertape departure ensues, and the 1973 Transit leaves Paeroa and half a dozen disappointed and sausageless people behind them.

DDB NZ

DDB Group. The world's most creative co-op.

DDB New Zealand is part of the DDB Group, working in co-operation with Tribal DDB (Interactive), DDB Shop (in store solutions), Mango (PR & Experiential), Interbrand (Brand valuation & design) and RAPP (one-to-one).

Specialties

Branding, Marketing, Advertising, PR, DM, Digital, Experiential

DDB is the supreme winner of the National Business Review Advertising Agency of the Year awards, adding to a slew of wins.

The agency has had a cracking good year, winning both Campaign Brief’s and Fairfax’s Agency of the Year awards, golds and silvers at the Axis awards and winning Fair Go’s most popular ad of the year with the “Lucky Dog” advertisement for Lotto, which chief executive Sandy Moore said was always difficult to win because it was decided by the public.

Notable hires include top creative Andy Fackrell, whom the agency has described as “a bit of a legend,” to step in as executive creative director while Toby Talbot is on secondment for a year with DDB London. Creative director Chris Schofield and managing director Justin Mowday were also poached from DraftFCB this year.

Andy Bell has become the new general manager of DDB’s digital company, RAPP Tribal, adding to a lineup Mr Moore called “fantastic.”

“We’ve made a huge investment in people this year at a time when the market is so tight that people would think, well, it’s not a year for investment. But we’ve gone for it and it has all worked out well for us.”

And the year has been booming in more areas than awards and new hires – Mr Moore said DDB had had an “incredibly successful” year financially.

“Last year was a record and this year we’re going to beat it, which is quite incredible in a tight market like New Zealand at the moment.”

Mr Moore said the company, as part of the Omnicom group, had a policy of not disclosing profit figures but DDB had had record profits and revenue in 2010 and 2011 would surpass that.

It has been an alcohol year for the agency, which won Lindauer and, later, the Steinlager account, which involved bringing back the white can. While the client was unsure about bringing back the can initially, Mr Moore said, the campaign had been an “unbelievable success,” reinvigorating the public’s appetite for Steinlager and for canned beer, with over four million cans sold to date.

The agency was also extremely happy with the work it had done with Sky TV on the “Drill Sergeant” campaign for the Rugby World Cup, he said.

“That was a marvellous campaign and we’ve received a lot of kudos from that.”

DDB had a number of clients who had “stayed true” for many years, Mr Moore said, including McDonald’s for 35 years, Cadbury for 22 years, Sky TV for 17 years and AMI Insurance for 19 years.

Highlights included getting “best of class” people to join the agency, consistency of performance for clients and turning in a good financial performance in a tight market environment, Mr Moore said.

And what’s next for the agency? “More of the same.”

When it comes to fruitful agency client relationships in New Zealand, Sky and DDB are near the top of the pile and, over the past few years, a steady stream of very entertaining, award-winning and, judging by subscriber numbers and MySky’s complete domination of Tivo, pretty effective work has spewed forth. But for our money, the latest spot by Thick as Thieves for MySky’s ‘TV on your terms’ campaign, which shows 60 things in 60 seconds that husbands all over New Zealand could potentially be doing instead of watching TV, is one of the best yet. Just try not to like it.

DDB New ZealandMY SKY has the ability to record, pause and rewind live TV. In this spot, we see 60 things in 60 seconds that husbands all over New Zealand could potentially be doing instead of watching TV. It demonstrates to all women that MY SKY really is TV on your terms.

Title:	MANUEL
Advertiser	AMNISTIA INTERNATIONAL
Product	AMNESTY INTERNATIONAL
Entrant	FUEL LISBOA, PORTUGAL
	3 of 3 Campaign
Type of Entry:	Magazine
Type of Entry:	Product & Service
Category:	PUBLIC AWARENESS MESSAGES
Advertiser/Client:	AMNISTIA INTERNATIONAL
Product/Service:	AMNESTY INTERNATIONAL
Entrant Company:	FUEL LISBOA, PORTUGAL
Advertising Agency:	FUEL LISBOA, PORTUGAL
2nd Advertising Agency:	EURO RSCG LISBOA, PORTUGAL
Creative Credits

Name		Position
Pedro Bexiga/Marcelo Lourenco		Creative Director
Marcelo Lourenço		Copywriter
Pedro Bexiga		Art Director
João Pina		Photographer
Sergio Resende		Account Supervisor
Joana Gomes Pedro		Account Manager
João Ribeiro		Planner

Research

Pages

Tuesday, 29 May 2012

Portugal Advertising

Tuesday, 22 May 2012

New Zealand Agencies