Plan of Action!

I am going to create a travel book of all the countries I have visited in the last 3 years, not only will I write from a travel perspective but I will focus on the advertising styles of those countries.

The countries are:
Czech Republic
New Zealand
Portugal
Spain
The Netherlands
Italy
Croatia

What I will need to research:

• About the countries
• About their advertising, what is acceptable, what is not, POV of people who have worked in these countries, the highlights, the lows.
• Sustainable material (for the book)
• Best way of making it interactive (a blog? QR codes in the book)
• QR codes
• InDesign tutorials
• Book-making tutorials
• How long I need to set aside for printing

FMP 2

Finish book

Write bibliography

Decide on QR codes or similar

EDIT!

Create blog

Link blog to social networking site: twitter, fb, linked in and pinterest

Work out how you can link it to geotagging…maybe consult H. Banks

Talk to Dave about the promotional side of it

Book review

Feature on Amazon, Waterstones, WHsmiths, the Guardian, the Independent

Case study 

Evaluation